FOR IMMEDIATE RELEASE
The North Face® is calling all Role Models
Online pledge asks people to share their passion and knowledge of the outdoors with a new generation of explorers
SAN LEANDRO, California — June 22, 2012 — The North Face today challenged people across the country to get outside, and take someone with them. Launching today on The North Face Facebook page and TheNorthFace.com, Role Models is an online pledge where people commit to taking someone outdoors this summer, helping to start a global movement of outdoor exploration.
“If you’ve never had anyone show you how to tie a safe figure eight knot for climbing, set up a tent, or even understand how much water you need for an overnighter, getting outside for the first time can be daunting,” said Ann Krcik director of Outdoor Exploration for The North Face. “Our goal with Role Models is to empower all of those outdoor enthusiasts to share their passion and their knowledge to create a new generation of explorers. Think about who taught you an appreciation for the outdoors, then pay it forward.”
By taking the Role Models pledge and sharing photos, you’ll be entered to win The North Face gear that will help you get outdoors more often. The North Face will also be donating $1 per pledge (up to $10,000) to the Children & Nature Network, a non-profit organization dedicated to fighting Nature Deficit Disorder.
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