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New Survey Reveals Parents’ Attitudes on Importance of Play Behavior and Frequency

New Survey Reveals Parents’ Attitudes on Importance of Play Behavior and Frequency
Research from the inaugural Voice of Play Parent Survey finds that kids, on average, are playing four days per week. This is good news for parents and kids alike, as research confirms the multiple benefits of play, including children’s physical, social, emotional and cognitive well-being. The survey also uncovered generational differences among parents in play attitudes and behaviors, highlighting an opportunity for increased education on why play is critically important. The survey of 1,000 U.S. parents was conducted by Wakefield Research on behalf of the International Play Equipment Manufacturers Association (IPEMA), the playground industry's leading playground safety certification organization, and the Voice of Play initiative, and was released at US Play Coalition’s Play Conference, held April 2-5 at Clemson University.


“When parents think of playgrounds, they often think about kids running, jumping, climbing, sliding, swinging and having fun,” said Tom Norquist, president, IPEMA. “IPEMA’s members strive to provide equipment and surfacing that engages children in social, imaginative and physically rewarding fun play experiences. With this research, we hope to shed light on current parental attitudes and habits toward play, and use this as an opportunity for further education on why play is an essential tool in every child’s development.”
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