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U.S. National Parks Spotlight Their 101st Anniversary With Marketing Campaign

U.S. National Parks Spotlight Their 101st Anniversary With Marketing Campaign
How do you top a centennial? The National Park Service marks its 101st birthday Friday amid a “Parks 101” campaign enlisting celebrities as ambassadors for the park system’s hidden gems.

Parks 101 ambassadors have included cast members from the cable show “Queen Sugar” touring Chalmette Battlefield in Louisiana, and Olympic gymnast Dominique Dawes at the Frederick Douglass National Historic Site and other spots in Washington, D.C. Grammy-nominated singer-songwriter Keri Hilson visits the Chattahoochee River National Recreation Area in Georgia later this month.

The campaign kicked off in April with Jordan Fisher, who’s in the Broadway hit “Hamilton,” touring Alexander Hamilton’s New York City home.
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