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Campaigns & Networks

C&NN and ecoAmerica invite you to partner on Nature Rocks - a national campaign to inspire and empower parents.

Visit the Web site at:

Tools You Can Use
Specifically designed to help local not-for-profit organizations, we have developed a Grassroots Tool Kit to provide you with tools, strategies, and resources you can use to reach parents and to help parents reach you. Nature Rocks and the Tool Kit are designed to help you engage families in your region and inspire them to join your efforts, seek out local programs, and connect to the transcendent experiences nature play offers.
Read the Tool Kit next to get started! [PDF 2.6MB]


Web site
(we’re still refining so send us your feedback!)


For large organizations or for-profit licensing, contact us at

What is Nature Rocks? Nature Rocks is a national marketing campaign specifically designed to help grassroots organizations reach more families and engage them in your programs and events. The Nature Rocks campaign includes national partner promotions, programs, and events, high profile media coverage, and a full featured Web site with information, advice, and online tools to engage, inform, and empower millions of parents to reconnect their families to nature. This targeted campaign provides clear messaging, seasonal media outreach, and an expanding list of high profile partnerships including REI and The Nature Conservancy.

Grassroots Benefits
By participating as a partner in Nature Rocks, your organization will tap the national marketing campaign to help you reach parents. For example, Nature Rocks partner REI Inc. will feature the campaign on its Web site, in its e-mail communication to over 3 million customers, on in-store displays and in printed material. Your organization will benefit from co-marketing with this highly visible brand readily recognized by parents in your region. Resources, including the license, are available to most organizations at no cost. Details of the Nature Rocks program are available in this overview presentation [PDF 6.2MB]

We are thrilled to be able to bring Nature Rocks to the grassroots.
"If you go with long-term significance, my pick for the top story of not only 2009 but also of the 21st Century is the pandemic of Nature Deficit Disorder, a term so aptly coined by Richard Louv in his best-selling outdoor book, Last Child in the Woods...."
— Bill Schneider, NewWest.Net
“Concerns about long-term consequences—affecting emotional well-being, physical health, learning abilities, environmental consciousness—have spawned a national movement to ‘leave no child inside.’ In recent months, it has been the focus of Capitol Hill hearings, state legislative action, grassroots projects, a U.S. Forest Service initiative to get more children into the woods and a national effort to promote a ‘green hour’ in each day.”
— Washington Post
“The movement to reconnect children to the natural world has arisen quickly, spontaneously, and across the usual social, political, and economic dividing lines.”
Orion magazine
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