Targeting “tweens,” the U.S. Forest Service and Ad Council launch national campaign
U.S. Forest Service and Ad Council Launch National Campaign to Re-connect Children with Nature PSA Campaign Debut Coincides with National Get Outdoors Day New York, (June 10, 2009) /PRNewswire/ — Children in the U.S. spend fifty percent less time outdoors than they did twenty years ago, according to the Institute for Social Research at the University of Michigan. In an effort to encourage children and their parents to re-connect with nature, the U.S. Forest Service is joining the Ad Council today to launch a national multimedia public service advertising (PSA) campaign. U.S. Forest Service Chief Gail Kimbell will unveil the…
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As part of our ongoing efforts to build the movement, the Children & Nature Network has published two new resources for leaders, organizers, and participants at the local, national, and international levels:
