The North Face® is calling all Role Models
The North Face – June 22, 2012
By The North Face
FOR IMMEDIATE RELEASE
The North Face® is calling all Role Models
Online pledge asks people to share their passion and knowledge of the outdoors with a new generation of explorers
SAN LEANDRO, California — June 22, 2012 — The North Face today challenged people across the country to get outside, and take someone with them. Launching today on The North Face Facebook page and TheNorthFace.com, Role Models is an online pledge where people commit to taking someone outdoors this summer, helping to start a global movement of outdoor exploration.
“If you’ve never had anyone show you how to tie a safe figure eight knot for climbing, set up a tent, or even understand how much water you need for an overnighter, getting outside for the first time can be daunting,” said Ann Krcik director of Outdoor Exploration for The North Face. “Our goal with Role Models is to empower all of those outdoor enthusiasts to share their passion and their knowledge to create a new generation of explorers. Think about who taught you an appreciation for the outdoors, then pay it forward.”
By taking the Role Models pledge and sharing photos, you’ll be entered to win The North Face gear that will help you get outdoors more often. The North Face will also be donating $1 per pledge (up to $10,000) to the Children & Nature Network, a non-profit organization dedicated to fighting Nature Deficit Disorder.
“We teach our kids manners, to be kind to others – always leading by example. We have a responsibility to be Role Models for them in the outdoors as well, because if they don’t learn a passion for exploration or an appreciation for the world’s wild places from us, who will they learn it from?” said Kit DesLauriers, world-renowned skier and mother of two.
DesLauriers and other The North Face athletes have pledged to be Role Models this summer and are part of the Role Models Clinic Tour, traveling to The North Face and REI stores across the country through the fall to give tips and advice on how to get outside as a family.
For more information and to pledge to be a Role Model, visit apps.facebook.com/tnfrolemodels or www.thenorthface.com/rolemodels.
About The North Face®
The North Face, a division of VF Outdoor, Inc., was founded in 1968. Headquartered in San Leandro, California, the company offers the most technically advanced products in the market to accomplished climbers, mountaineers, snowsport athletes, endurance athletes, and explorers. The company's products are sold in specialty mountaineering, backpacking, running, and snowsport retailers, premium-sporting goods retailers and major outdoor specialty retail chains.
Jessica B. Lange
The North Face
Inside Out PR for The North Face
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