Leadership News
National | Media & Culture
The Economist – February 08, 2007
Put down that Xbox, young man
The Economist reports on leaders in the Children and Nature movement [+]
Commentary
Growing the Children and Nature Movement
By Richard Louv
A few months ago, I visited Ukiah, a mountain town nestled in the pines and fog. Ukiah is Spotted Owl Central, a town associated with the swirling controversy regarding logging, old growth and endangered species.
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Allies
Economic Outlook Sparks Business Enthusiasm for Nature.
The Outdoor Industry Association (OIA), which represents hundreds of companies selling everything from backpacks to kayaks, reports good sales of upscale products — but sales of traditional entry-level gear are nearly dead in the water. Discouraged by the trend, some companies have dropped their entry-level product lines. The rapid increase in child inactivity and obesity has “sent a big message to the industry that we need to do something to reverse this trend," according to Michelle Barnes, OIA’s vice president for marketing. This sense of economic self-interest extends well beyond the Outdoor Industry Association.
C&NN has designated April "Children & Nature Awareness Month." As part of this effort, we invited network members (like you) to list their April programs and share their strategies for building public awareness. Find out what's happening in your community on the C&NN Movement Map.
As part of our ongoing efforts to build the movement, the Children & Nature Network has published two new resources for leaders, organizers, and participants at the local, national, and international levels:
An annotated bibliography of 20 premier studies focusing on the children and nature connection.
