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Six Finalists Announced in CLIF Kid® Backyard Game of the Year Contest

Six Finalists Announced in CLIF Kid® Backyard Game of the Year Contest
EMERYVILLE, Calif., June 28, 2012 – CLIF Kid®, maker of organic snacks for active kids, today announced six finalists for the second annual Backyard Game of the Year contest. CLIF Kid challenged kids across the country to reconnect with imaginative outdoor play by inventing the most creative backyard game. On July 14, the six finalists will unveil their games at Marina Green in San Francisco for the chance to win a $10,000 scholarship and other prizes at the Backyard Game of the Year Playoffs.

Free to the public, kids from the San Francisco Bay Area and beyond are invited to join CLIF Kid for a lively afternoon of playing the finalists’ backyard games. A celebrity panel of judges, which include U.S. Olympic Gold Medalist in Freestyle Skiing, Jonny Moseley, and best-selling author and outdoor play advocate, Richard Louv, will watch the games in action and decide who wins this year’s Backyard Game of the Year title.

“As a kid, I spent a lot of time outside, jumping off of things, cardboard sliding and building skate ramps and forts. Getting creative outside is a huge part of who I was then and who I am now,” said Moseley. “As a parent, I am even more aware that kids need the encouragement and the freedom to run around outside. I look forward to every chance I have at helping kids lead fun, active lives and I am really excited to be a part of an awesome day at CLIF…

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