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CLIF Kid® Launches 3rd Annual Backyard Game Contest With New Group Category

CLIF Kid® Launches 3rd Annual Backyard Game Contest With New Group Category
EMERYVILLE, Calif., March 20, 2013 – CLIF Kid®, maker of organic snacks for active kids, announced today the return of the CLIF Kid Backyard Game of the Year contest. With a new group category to promote teamwork, CLIF Kid encourages kids ages 6-12 to explore outdoor play by inventing their very own backyard game for a chance to win fun prizes. Individual category entrants could win a $10,000 scholarship, a bike from Specialized Bicycles and a Bell helmet. The group category entrants have the opportunity to win a $15,000 donation to the non-profit of their choice. In addition, select finalists will win a trip to San Diego to showcase their games at the 2013 CLIF Kid Backyard Game of the Year Playoffs.

“Kids exercise their creativity using tablets and mobile phones every day. Wouldn’t it also be great if we helped them explore their imaginations in nature?” asked Stacy Tornio, co-author of the book “The Kids’ Outdoor Adventure Book: 448 Great Things to Do in Nature Before You Grow Up.” “Encouraging kids to play outside is a fun and healthy way for them to build valuable skills that they will use into adulthood.”

Co-authors and outdoor play advocates, Stacy Tornio and Ken Keffer, will share fun outdoor activity tips for families on the CLIF Kid Facebook page (www.facebook.com/CLIFKid) during the contest phase and will also serve as judges at the CLIF Kid Backyard Game of the Year Playoffs. Tornio and Keffer’s book, “The Kids’ Outdoor Adventure Book,”…
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