Long associated with cookie sales and friendship bracelets, the Girl Scouts of the United States of America (GSUSA) recently announced a new adventure-oriented collaboration with The North Face. With 12 new adventure badges, it will be the largest national organization to offer skills like trail running, mountaineering, rock climbing, and backpacking specifically for girls.
Still in the development and piloting phase, the badges will be available to earn as early as summer 2019 for girls from kindergarten to senior year of high school. The North Face is developing the programming alongside GSUSA, offering its outdoor expertise to the 106-year-old organization. The partnership bolsters The North Face’s Moves Mountains initiative, which aims to elevate the stories of female role models in the outdoors and beyond. GSUSA, for its part, seem to be responding to continued requestsfor more adventurous and skill-based curriculum.
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