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REI Closing to #OptOutside Again on Black Friday While Pledging $1m to Study Benefits of Outdoors

REI Closing to #OptOutside Again on Black Friday While Pledging $1m to Study Benefits of Outdoors
While millions of shoppers rush indoors to their favorite stores in search of holiday deals the day after Thanksgiving, REI is once again choosing to #OptOutside by closing all 153 of its co-op locations.

For the fourth year, the Seattle-based outdoor retailer will pay more than 12,000 employees to not have to deal with Black Friday and instead spend time with friends and family. The co-op will not be processing any online orders either. REI is encouraging millions of customers and hundreds of organizations to join the movement once again.
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