REI Co-op is investing $1 million in the Outdoor Foundation, the charitable arm of Outdoor Industry Association, to support the Thrive Outside program, designed to help young people’s social, emotional and academic development through the outdoors. REI joins VF Corp., Patagonia and Thule, which all made significant multi-year pledges during Outdoor Retailer Summer Market in July.
REI’s pledge to the Outdoor Foundation happens as the outdoor community gears up for the fourth year of #OptOutside. In 2015, REI closed its doors on Black Friday and paid its employees to spend the day outside with their loved ones. REI invited the world to join its employees outside, and over the past three years, 15 million people and 700 organizations have joined the #OptOutside movement.
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