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The #OptOutside Movement Spreads Across the US This Black Friday

The  #OptOutside Movement Spreads Across the US This Black Friday
REI has started a movement with its #OptOutside campaign that encourages people to get out and move rather than head into shops on the day after Thanksgiving.


More than 15 million people and over 700 organizations have chosen to #OptOutside over the years since REI started the campaign in 2015, and each year state parks, national parks and a number of groups and societies band together to get people outdoors. In its fourth year, the idea of getting out has become a tradition for many.


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