The Association of Play Industries (API) is promoting a new initiative aimed at getting children outdoors and using playgrounds over the winter.
It has joined forces with Leyla Preston, founder of online parenting platform Motherhood Diaries and social media influencer, to launch the new winter campaign.
It builds on the API’s Play Must Stay campaign, which has showed that parents are becoming increasingly concerned with the steep decline in public playgrounds. With the vast majority of families living in urban areas, community playgrounds are often their only chance to get their children playing outdoors and the winter months present even more challenges.
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